The cut
Hook-first selects from long-form. Cold opens, punchlines, scoreboard moments.
M&P · clipping agency
Long-formin.Thecutgoesout.
We pull the moments that travel, cut them native for TikTok, Reels, Shorts, and X, then get them in front of people.
TikTokInstagram ReelsYouTube ShortsXTikTokInstagram ReelsYouTube ShortsXTikTokInstagram ReelsYouTube ShortsX
Hook-firstNative 9:16QC before postAudit, not a rate cardHook-firstNative 9:16QC before postAudit, not a rate cardHook-firstNative 9:16QC before postAudit, not a rate cardHook-firstNative 9:16QC before postAudit, not a rate card
0
Platforms
0s
Seconds to hook
0
Beats to ship
0
Days to first posts
Two rooms
Built for the people who ship footage — and the people who cut it.
Brands & creators
One library. A week of clips.
You already recorded. We pull hooks, format for each platform, and run quality before anything goes live. No public rate card — we audit your footage first.
Book a content auditClippers
Briefs. Cuts. Paid on views.
Join the roster. Get source files and a brand brief. Submit cuts. We QC, post, and keep you in the loop. Taste beats volume.
Apply to the rosterWhat we do
The frame
9:16 native, captions, safe zones, and platform length — not a square crop of a 16:9.
The post
Distribution across TikTok, Reels, Shorts, and X with briefs that stay on-narrative.
The read
What held. What died in three seconds. Next week’s cuts follow the data.
Process
Four beats. Then we cut again.
01 · Day 0
Audit
We watch the library. What hooks, what’s dead air, which platforms actually fit the footage.
Anatomy of a cut
Fifteen seconds. Four jobs.
0:00
Interrupt
Face or scoreboard in frame. No slow logo sting.
Work
A film strip of cuts
TikTok
Podcast cold open
0–3s interrupt
Reels
Stream highlight
Reaction hold
Shorts
Keynote punch
Caption-led
TikTok
Match recap
Scoreboard cut
X
Founder rant
One-line thesis
Reels
Product drop
Silent demo
On the record
“They didn’t ask for more filming. They cut what we already had and the clips actually sounded like us.”
FAQ
Straight answers
We take footage you already have, cut it into short-form clips, and get those clips onto TikTok, Reels, Shorts, and X — with quality control, not a dump of random exports.
Next cut